Welcome to Business Growth Explosion

Why does your business need a Web Presence? Because 90% of Internet users search online for nearby businesses, and 97% are looking toward online media. Nearly all of your customers are going online, it’s a sign of the times. Without a Web presence, you may find your business invisible.

Did you know that:

  • 82% of small businesses use search engines first to find information
  • 63% of consumers and small business owners turn to the internet to get information
  • half of all small business spend less than 10% of their marketing budget online
  • 70% of the largest small businesses have a website
  • 50% of small businesses collapse because of cash flow problems

Problem – Are you:

  • Looking for more customers but don’t want to spend a fortune on advertising?
  • Too busy running your business to get more customers?
  • Spending a fortune on advertising your business with little result?
  • Confused with new technology for your business and don’t know where to start?
  • Paying web designers a fortune for a website, then have to pay them again to update it?

Do you want to understand how the systems work, so you know you’re confident that you’re not being ripped off by ‘professionals’ using techno jargon?

You know that what you really need for a profitable, effective web presence is a simple solution, aimed at small businesses, that will grow as your business expands. You want to be able to understand the simple steps to set up your systems, and be confident that they will save you time, money and stress. So to boost your Online Marketing, while demonstrating value for money, you want:

  • A professional website at an affordable price
  • A web presence that you have control over
  • More customers without spending a fortune on advertising
  • IT support kept simple and easy to understand
  • Step by step support through setting up the technical side of business

We look forward to walking with you along your journey of Business Growth .

Getting Started on The Internet

Are you one of the thousands of people who need a website, but are not sure how to proceed? Then Getting Started on the Internet is the right place for you. Read this article before you rush round to the nearest web designer and hand over fists full of cash for a bespoke website

Why We need a Web Presence
There are many good reasons why people want a website, both personal and commercial which include:

  • Advertising products or services
  • Starting a Blog
  • Online Business Card
  • Getting Started on the Web as a career in writing
  • Low Cost Marketing for businesses, charities and service providers

If you are in business, how much would you like to increase your market share, without spending a fortune on a TV add campaign? Or for a charity, how would you like to get your message out there, without eating up your income on leaflet printing and distribution? Or as a budding journalist, or keen hobby writer, how would you like to build up a loyal following of readers while doing what you enjoy?

The dilemma is whether to pay a local specialist web company to design your website, or do the job yourself. If you are one of the 98.5% of people who do not know where to start building a website read this article before you rush round to the nearest web designer and hand over fists full of cash.

What You Know That They Don’t
There are at least three things that you know about your business, charity or hobby interest, that your average web design company does not. You might have to spend a long time with a designer to explain to them that:

  • You know more about your business
  • You know your target market
  • Only you know for sure what you want or will accept for your site

How long you spend explaining your requirement to the designers may have an impact on the price. Most design companies use the fact that it isn’t always possible to give a fixed price for the service because there are so many factors to consider:

  • how competitive is your area of business
  • how many pages you want on your site
  • how many search engines do you want to pay to be included

What They Know That You Don’t
Alternatively there are at least three things that at which a good web designer or specialist Internet marketing company will be expert, that you likely are not:

  • Selecting a content management system
  • Chosing a Website hosting package
  • Search Engine Optimisation (SEO)

There are also a number of pitfalls with choosing a website specialist. For example there are many search engine optimization techniques which can increase a web site’s ranking, but some are frowned upon by the search engines. A number of techniques are considered unethical and could result in Google penalizing your site, or even banning the site completely. For an independent checklist on what to consider when choosing a consultant to optimize your web site please read Google webmaster guidelines and Google search engine optimization guidelines listed below.

What We Recommend
There are any number of people offering to build your website, so it can be a challenge to tell which one will do the job you want. It is also easy to create your very own professional website now using online systems. However, do not make your decision, and do not pay anyone to build you a site until you have considered the following simple steps:

  1. Become an educated consumer and get familiar with how search engines work
  2. Attend a hands on Workshop where you can learn the basics yourself
  3. Make an Informed Decision

Become an Educated Consumer
Read up on the free resources available to help people get started on the Internet. Many of these sources, as well as information on paid search, can be found on Google Webmaster Central. This will help you to understand the way that search engines work, and give you an idea about SEO.

Attend a hands on Workshop
By attending a hands-on Workshop yourself, where you can learn the basics, you will be able to understand what is possible using the easily available tools, and what you would rather leave to the professionals.

Decide on your approach
According to the best advice, a good time to hire an SEO is when you are planning to launch a new site, or considering site redesign. This means that your site is designed to be search engine-friendly from the bottom up, which will save money and time climbing up the search rankings. Once you can understand the implications of your decisions, which you learned at the workshop, then you have an addition choice:

  • Build and maintain the site using the skills from the workshop
  • Outsource the site to a specialist company
  • Build the site and outsource the specialist SEO work

How To Get Started
For those who understand the commercial advantages of running your own Blog, and are ready to start now, Please Click Here to contact us and get underway. If you have not yet fully realized the exciting prospects and opportunities offered by running your own Blog, then read on.

What Else Can You Do
There are a number of web hosts that offer an online website creation tool, which allows you to set a style and arrangement for the site by ticking boxes. Provided you know what you want, this can be a quick way to get a web presence, and will avoid a lot of the work and heartache of doing the site yourself. If you have attended a workshop on Getting Started on the Internet, then you might find that the online website creation tools will meet your needs.

Take action to Get Started on The Internet
Take action now and check out the following resources:

Click Here to contact us and Get Started on The Internet.

Top 10 Tips For Starting A Business

If you are starting a business, or just thinking about it, you must check out our Top 10 Tips For Starting A Business.

Up to one in three start up businesses fail within the first three years, so what can you do to be in the two thirds that are successful? The following tips from the great business masters will act as a check list for a sound start, and help to ignite your business growth explosion.

Do what you love or are passionate about

A successful business is going to be around for a long time, so do what you love. Turn your passion for the subject into the product or service that people want to buy; your enthusiasm will help your sales figures. Loving the business will help you put in the time and energy the new enterprise demands.

Start your business while still employed

A lot of business start-ups struggle through poor cash flow management. It is all very well having a good idea and a good product but it is also necessary to be able to meet short term cash demands. You need to eat, and have somewhere to live. While still employed you can reinvest all the income from the venture to grow your business, rather than worrying about paying the bills.

This will allow you to curb your early borrowing and avoid crippling interest repayment charges. Once you business takes off and you earn more from your new enterprise than your employment, you can switch.

Build your support system while planning the business

One of the most important principles of building a successful business is build the support system as you build the business. Basically, your network is your net worth. You can not build a business alone. This support system can include family or friends to bounce ideas off, but could include a coach or mentor to help with the unknown unknowns. Make friends with accountants and legal specialists and help them with their businesses. In return they will point you in the right direction and support you while you are starting up.

Get clients or customers first

In order to ensure you have orders in your book when you start, build your customer list before you officially start trading. This means that you may have to sell you products at a loss initially, or even give them away, in order to build your initial customer base. Treat your customers as friends, and build up loyal following; your best return at the start will be great testimonials.

Write a business plan

One of the common factors in early business failures is lack of a business plan. Or looking at it another way, failing to plan, is planning to fail. Business planning should cover aspects such as marketing, finance, sales and promotional plans, as well as detailed breakdowns of costings and profit predictions.

Do the research

Research your niche, and aim to become an expert on your industry, products and services. Take every opportunity to learn from others who may have more experience or new ideas.

If there are business support networks in your area join them, as well as any related industry or professional associations. Not only will this help to boost your network, and provide a source of potential referrals but but it will confer credibility and help with your expert status. Being a member of an industry-specific business organization is one way to contribute to the growth of your industry and keep up with advances in your field.

Many business organizations also offer other benefits to members, such as discounts on particular services or products, or special promotional opportunities.

Plan The Finances

Get the money lined up before you need it. Save up if you have to, and make a financial fall-back plan. This is much easier if you are employed, and have a source of income, but it can also include borrowing money from friends and relatives.

Insufficient finance often means that businesses are unable to take opportunities that are available to them, or have to compromise. If you plan the finances properly you can invest more in solutions that yield greater competitive advantage.

Remember to factor in the repayment of debt into your cash flow forecasts, and that includes borrowing from family and friends!

Build Your Professional Brand

Be professional from the Start. Show people that you are a professional running a serious business. This is a fundamental part of branding your business. This should include:

  • Professional business cards
  • Business phone
  • A business domain name and website
  • Business email addresses
  • Treating people in a courteous, professional manner

Get the legal and tax issues right

To avoid problems later, get the legal and tax issues right the first time.

If you are in an industry with strong regulation, ensure that you have the correct registrations in place before you start trading. If your turnover of VAT taxable goods and services supplied within the UK for the previous 12 months is more than the registration threshold, or you expect it to go over that figure in the next 30 days alone, you must register for VAT.

Summary

So to be in the two thirds of start-up businesses that are successful, the Top 10 Tips For Starting A Business are summarized as:

  1. Do what you love or are passionate about
  2. Start your business while you’re still employed
  3. Build your support system
  4. Get clients or customers first
  5. Write a business plan
  6. Do the research
  7. Seek professional help
  8. Plan the finances
  9. Build your professional brand
  10. Get the legal and tax issues right

If you have started building your business and have incorporated the Top 10 Tips For Starting A Business already, then congratulations; your business is in the statistical group that is most likely to succeed. If you have started your business and have a few left to do, then that is great too, as you know what to do to help grow your business. If you are just thinking about started your business then the Top 10 Tips For Starting A Business are a good checklist to follow.

Follow the Top 10 Tips For Starting A Business to ignite your business growth explosion!

Why Small Businesses Need a Website

According to research from Webvisible and Nielsen, 39% of searchers on the internet report frequently not being able to locate a particular known business. Of the 3 billion Google searches per day, how many of those will find information about your business?

  • Are you one of the 56% of small businesses that do not have a website?
  • Are you in the half that spends less than 10% of their marketing budget online?
  • Did you know that 70% of the largest small businesses have a website?

At TechCo Systems we understand the need for small business to boost their Internet marketing without spending a fortune on advertising. That is why we recommend using a Blog and offer a FREE e-Book on Setting up and Maintaining your low cost marketing system.

Our team of certified IT Systems specialists and qualified web designers have combined experience of over 40 years in the IT industry providing specialist consultancy, training and support to both small and large companies who have setup and maintained a Web presence.

Take action now and sign up for your FREE e-Book on Setting up and Maintaining your low cost marketing system.